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THE BRAND

mwah

the guardian

mwah, a knitwear brand named after the sound of a kiss, highlights the need for physical, human connection with heavy influences from black familial love--fostering a community built on meaningful interactions. Our first collection features motifs reflecting activities of hairstyling and cooking

that bring people together.

BRAND CONCEPT

tiziano magni

victoria jung

wonderland magazine

logo

lingua franca

collins

basechkaa

DESIGN DIRECTION

sandra poliakov

patrick alston

studio meez

lingua franca

marina nelson

COLLECTION INSPO

the guardian

the guardian

leonie hampton-purchas

jamilla okubo

kamryn bess

olive and mango

ronan mckenzie

LINEUP

CHILDRENSWEAR EXTENSION

Girls Looks 4.png
Girls Looks 4.png
Girls Looks 4.png

sample girls tech flat

sample boys tech flat

AD CAMPAIGN

Yarn bombing ad.jpg

yarn bombing installation

city poster

mock.1.jpg

subway station posters

mock.3.jpg
mock.2.jpg

street posters

POP-UP STORE

store front

shopping experience

workshop experience

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