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BIBA

rebrand

Women, queer and trans New Yorkers of colour on the future they want to see.jpeg

i-d vice

Rebranding Biba from its 60s and 70s UK roots into a new era--something much more inclusive and queer. Focusing on the radical feminist nature of the brand’s period, I developed a new version that celebrates the unapologetic beauty of queer women and non-binary
people of color.

PAST TO FUTURE

founder, barbara hulanicki

old logo

gingham keyhole dress

new logo

naima green

yasmin benoit

teen vogue

bee illustrates

LINEUP

BRAND DESIGN EXPERIENCE

ad campaign

ad_edited.jpg

store design

shopping bag

communication strategy

social media

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